ABOUT US
MARRYING THE MEDICAL AND BEAUTY INDUSTRIES
Launched by an Optometrist and Makeup Artist duo, Tassuw® is one of the UK’s most exciting coloured contact lens brands. With a solid career in the optical medical industry for over 15 years marrying a creative makeup artist of over 20 years, a match made in heaven gave birth to Tassuw®.
Natural looking, CE safety certified coloured lenses with an eye (no pun) on health, beauty and makeup!
“As an Optometrist I've always been extremely passionate and creative, the type of person who love's solving problems! After years of people asking me for natural looking coloured lenses and me not able to find them easily, especially in the UK, I decided to create them!! I teamed up with my co-founder and Tassuw® was born! Natural looking lenses that look good on camera but equally as good in real. Our social media is hot on loving our natural eyes and caring for eye health all alongside celebrating creativity and expression through makeup and transformations. Ultimately, Tassuw has became a community for all things eye related, from health to make-up. We are here to share and serve the #Tassuw community, a place for you to see and be seen, to share inspiration and progress around health & beauty.”
INNOVATION AND INSPIRATION
2019 was the turning point for Tassuw® when they started a 2 year long process to develop safe, coloured contact lenses that would look natural but still deliver a great colour transformation on dark eyes.
They tested over 250 prototypes and narrowed it down to just 15 natural looking lenses.
“Working as a Makeup artist I wasn’t satisfied with how obvious lenses looked, you know that poppy-outy look!? I wanted the lenses to blend and look just as good on and off camera. So we started to develop our own lenses, analysing hundreds of human irises. We were stacking lenses and using computer software to develop lens patterns and colours. We tested them out with different make up looks and different skin tones. We started off with hundreds of designs and patterns. We had over 250 prototypes made and these were tested by real people including us both! The whole process took 2 years to complete.”
Focusing on the customer experience, the range of lenses has been kept minimal, 15 of the most popular lens designs that deliver a great colour transformation and still look natural are now available now at www.tassuw.com.
"Customers would often say how they never knew what colour to choose and would feel overwhelmed with too many choices. It was at this point we decided to keep the lens range as small as possible, so only the best designs made it to the final list. We've created simple categories like ‘with a limbal ring’ and colour categories such as gray, green, blue and hazel to make the shopping experience easy and enjoyable.”
KEEPING UP INNOVATION
"Our experience in both the beauty and medical industry has allowed us to really appreciate and understand them both and marry the two harmoniously, yes you can have our cake and eat it! We have an active community from both sides telling us what they want, so we take a lot of inspiration from professionals and community members to create products that there is a need for.”
THE FUTURE
“As a brand, we are medically conscious yet fun and love to express our creative flare! We have great attention to detail and make sure our creations will feed a need within the industry and are easily accessible. We enjoy simplicity, high quality and value, so we focus on the whole experience from unboxing, to the quality of the products and accessories such as leak proof lens cases that have colour co-ordinated silicone seals! It is about us all enjoying a little luxury in everyday life and the power to express ourselves as part of a community. Beauty is about feeling confident and the best you can be, be it au-naturel or fully transformed, this will always be our ultimate goal. #tassuw”